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Drive the results you care about with YouTube Ads
Get started now with a YouTube campaign, and turn meaningful engagement into meaningful results for your brand.
Set up a campaign today
Create quality video ads that perform
Anyone can make a YouTube ad that gets results – even creating one right on your phone. Explore best practices.
Find your audiences, anywhere on their journey
Connect in relevant moments with Google AI to drive everything from brand awareness to consideration and sales.
Measure what matters, and optimise for the best results
Assess the metrics that are most important for your business to make sure every dollar is delivering results.
How to start advertising on YouTube
Create a channel for your business
Share what makes your business unique with a free YouTube channel. Introduce yourself to new audiences and engage with a community of passionate people who are looking for what you have to offer.
Create a video ad to tell your story
Set up a campaign and measure results
Why YouTube Ads
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According to a survey conducted by Kantar, if viewers in India could only watch one service for an entire year, the #1 platform they chose was YouTube.1 -
According to a survey conducted by Kantar, 87% of viewers in India agree that YouTube helps them decide what to purchase.2 -
According to a Google Search Lift analysis, on average, viewers that saw a YouTube ad searched 30.9% more than those who did not see the ad measured across all Google Search Lift 2.0 studies done in India in 2023.3
Guides to help you get started with YouTube Ads
Google Ads AI Essentials for Video
A guide on how to make the most of your YouTube investment using Google AI solutions.
ABCDs of Effective Video Ads
Learn the basics of creating effective YouTube video ads.
Measure Your Results
Understand what’s working and what’s not for the most effective campaign.
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YouTube Ads success stories
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You know how you say a picture is worth a thousand words? Video is worth a million.
Njord Rota,
Owner, Majestic Heli Ski -
We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.
Ryan Pamplin,
CEO, BlendJet -
YouTube Shorts helped Cider gain new customers at a 33% lower CPA.
Related resources
Explore even more guides, tools, and best practices for creating campaigns that shine on YouTube
YouTube Re:View
Subscribe to YouTube Re:View to stay informed on the latest marketing insights and video culture trends.
Creator Partnerships
Partner with creators to build compelling ads that support your business goals.
YouTube Promotions
Build video engagement and grow your channel. It’s easier than ever to get more eyes on your videos and increase your channel’s engagement.
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Partner with a Google Ads expert to set up your first YouTube Ads campaign
• Get one-on-one guidance and personalised recommendations
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
See how businesses bring their stories to life on YouTube
Explore award winning campaigns, what’s trending, and more as you plan for your campaign.
YouTube’s best in ads
Find creative inspiration from the top-performing ads on YouTube.
Get started with YouTube Ads
Frequently asked questions
YouTube ads are compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.
There are many types of YouTube ad formats available:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads and Accompanying Content
- Masthead ads
- Shorts ads
- Audio ads
Google Ads metrics help you measure the impact and performance of your YouTube ads campaign. Real-time metrics can track insights like how many people are viewing your ad, how engaged they are, and what actions they’re taking like website conversions, store visits, or in-app actions. Learn what you can measure and how it works by visiting the YouTube ads and metrics help page.
AI can help you build video campaigns and make the most of your YouTube ads investment. Google AI-powered solutions offer exciting new ways to create, enhance, and launch video campaigns that help drive high-impact results. Learn more about AIs role in video campaigns by visiting Google Ads AI Essentials: Video Campaigns Best Practices help page.
1 Google/Kantar, WhyVideo, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.
2 Google/Kantar, WhyVideo, n=1061 YouTube viewers, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.
3 Google YouTube Search Lift 2.0 Meta Analysis for Studies done in India in 2023( n=4059). YouTube Search Lift aims to understand differences in search behaviour amongst those (Saw YT ads vs. didn’t see) using a Control/ Exposed Methodology. Key metric: YT_Relative_Lift = Exposed_searches_per_impression / Control_searches_per_impression - 1. Median Relative Lift is 30.9%.
2 Google/Kantar, WhyVideo, n=1061 YouTube viewers, n=2312 weekly video viewers 18-64 (IN), fielded from (3/26/24-4/24/24). Competitive set includes 10 market competitors: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj & MX Takatak, Roposo.
3 Google YouTube Search Lift 2.0 Meta Analysis for Studies done in India in 2023( n=4059). YouTube Search Lift aims to understand differences in search behaviour amongst those (Saw YT ads vs. didn’t see) using a Control/ Exposed Methodology. Key metric: YT_Relative_Lift = Exposed_searches_per_impression / Control_searches_per_impression - 1. Median Relative Lift is 30.9%.