Whether you want to make a quick purchase or do in-depth research, Google's Shopping Graph works behind the scenes to help you find the products you need. The Shopping Graph is a dynamic repository of product info that provides an up-to-date view of the products available.
Brands, retailers, and other content providers send their product info directly to Google through tools like Merchant Center and Manufacturer Center. This info, including details like product names, descriptions, prices, images, and reviews, is used across Google experiences.
For example, info from the Shopping Graph may be used in Search Results, Ads, YouTube, or Generative AI features to:
- Help you find relevant products.
- Display product details.
- Power AI-driven experiences like review summaries, buying guidance, or product recommendations.
Ranked lists and info you find in AI Overviews and more aren’t sponsored, and you only find results related to what you search.