確認已符合最低規定：需求開發廣告活動素材資源必須符合高品質標準，因為這類素材資源會在強調視覺效果和娛樂內容的平台 (例如「探索」和 YouTube) 上放送。
如要建立需求開發廣告活動，請按照下列步驟操作：
- 設定預算。
- 建立需求開發廣告活動，並採用適當的出價策略。
- 建立不含類型的廣告群組。
- 建立目標對象。
- 建立素材資源和需求開發廣告。
設定預算
建立預算。請注意，需求開發廣告活動無法使用共用預算。建議您設定足夠的每日預算，金額至少為預期目標單次轉換出價的 15 倍。瞭解詳情。
Java
private static String addCampaignBudget(GoogleAdsClient googleAdsClient, long customerId) { CampaignBudget budget = CampaignBudget.newBuilder() .setName("Interplanetary Cruise Budget #" + getPrintableDateTime()) .setDeliveryMethod(BudgetDeliveryMethod.STANDARD) .setAmountMicros(500_000) .build(); CampaignBudgetOperation op = CampaignBudgetOperation.newBuilder().setCreate(budget).build(); try (CampaignBudgetServiceClient campaignBudgetServiceClient = googleAdsClient.getLatestVersion().createCampaignBudgetServiceClient()) { MutateCampaignBudgetsResponse response = campaignBudgetServiceClient.mutateCampaignBudgets( Long.toString(customerId), ImmutableList.of(op)); String budgetResourceName = response.getResults(0).getResourceName(); System.out.printf("Added budget: %s%n", budgetResourceName); return budgetResourceName; } }
C#
private static string CreateBudget(GoogleAdsClient client, long customerId) { // Get the BudgetService. CampaignBudgetServiceClient budgetService = client.GetService( Services.V19.CampaignBudgetService); // Create the campaign budget. CampaignBudget budget = new CampaignBudget() { Name = "Interplanetary Cruise Budget #" + ExampleUtilities.GetRandomString(), DeliveryMethod = BudgetDeliveryMethod.Standard, AmountMicros = 500000 }; // Create the operation. CampaignBudgetOperation budgetOperation = new CampaignBudgetOperation() { Create = budget }; // Create the campaign budget. MutateCampaignBudgetsResponse response = budgetService.MutateCampaignBudgets( customerId.ToString(), new CampaignBudgetOperation[] { budgetOperation }); return response.Results[0].ResourceName; }
PHP
private static function addCampaignBudget(GoogleAdsClient $googleAdsClient, int $customerId) { // Creates a campaign budget. $budget = new CampaignBudget([ 'name' => 'Interplanetary Cruise Budget #' . Helper::getPrintableDatetime(), 'delivery_method' => BudgetDeliveryMethod::STANDARD, 'amount_micros' => 500000 ]); // Creates a campaign budget operation. $campaignBudgetOperation = new CampaignBudgetOperation(); $campaignBudgetOperation->setCreate($budget); // Issues a mutate request. $campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient(); $response = $campaignBudgetServiceClient->mutateCampaignBudgets( MutateCampaignBudgetsRequest::build($customerId, [$campaignBudgetOperation]) ); /** @var CampaignBudget $addedBudget */ $addedBudget = $response->getResults()[0]; printf("Added budget named '%s'%s", $addedBudget->getResourceName(), PHP_EOL); return $addedBudget->getResourceName(); }
Python
# Create a budget, which can be shared by multiple campaigns. campaign_budget_operation = client.get_type("CampaignBudgetOperation") campaign_budget = campaign_budget_operation.create campaign_budget.name = f"Interplanetary Budget {uuid.uuid4()}" campaign_budget.delivery_method = ( client.enums.BudgetDeliveryMethodEnum.STANDARD ) campaign_budget.amount_micros = 500000 # Add budget. try: campaign_budget_response = ( campaign_budget_service.mutate_campaign_budgets( customer_id=customer_id, operations=[campaign_budget_operation] ) ) except GoogleAdsException as ex: handle_googleads_exception(ex)
小茹
# Create a budget, which can be shared by multiple campaigns. campaign_budget = client.resource.campaign_budget do |cb| cb.name = "Interplanetary Budget #{(Time.new.to_f * 1000).to_i}" cb.delivery_method = :STANDARD cb.amount_micros = 500000 end operation = client.operation.create_resource.campaign_budget(campaign_budget) # Add budget. return_budget = client.service.campaign_budget.mutate_campaign_budgets( customer_id: customer_id, operations: [operation], )
Perl
# Create a campaign budget, which can be shared by multiple campaigns. my $campaign_budget = Google::Ads::GoogleAds::V19::Resources::CampaignBudget->new({ name => "Interplanetary budget #" . uniqid(), deliveryMethod => STANDARD, amountMicros => 500000 }); # Create a campaign budget operation. my $campaign_budget_operation = Google::Ads::GoogleAds::V19::Services::CampaignBudgetService::CampaignBudgetOperation ->new({create => $campaign_budget}); # Add the campaign budget. my $campaign_budgets_response = $api_client->CampaignBudgetService()->mutate({ customerId => $customer_id, operations => [$campaign_budget_operation]});
建立廣告活動和出價策略
建立預算後，您就可以建立廣告活動。
需求開發廣告活動的 AdvertisingChannelType 為 DEMAND_GEN。不應設定 AdvertisingChannelSubType。
支援的出價策略包括盡量爭取點擊、目標單次轉換出價、盡量爭取轉換和目標廣告投資報酬率。
建立廣告群組
建立不含類型的廣告群組，並附加至需求開發廣告活動。
建立目標對象
使用 AdGroupCriterion 建立並附加目標對象。
建立素材資源和廣告
需求開發廣告活動可使用三種廣告類型：
首先，請為這些廣告類型建立素材資源。請參閱需求開發廣告活動素材資源規格和最佳做法指南，瞭解各項需求開發廣告類型可用的素材資源。指南會說明需要哪些素材資源，以及建議的素材資源數量。建議您評估素材資源成效，以便微調廣告素材：報表一節說明如何擷取需求開發廣告活動的成效指標。
DemandGenCarouselAdInfo 還有額外的專屬資產，稱為 AdDemandGenCarouselCardAsset。
建立素材資源和廣告後，請將廣告加入廣告群組。