Increased the speed of development three times with Vertex AI
Reduced costs by 60% through clear documentation and automated scaling of Google Kubernetes Engine clusters
Increased profile completion rates by 52% through its recommendation engine powered by Gemma and running on Google Cloud
Reduced hiring mismatches by 38% through its Gemma-powered recommendation engine
Tripled repeat usage of its platform with Gemma and Google Cloud
With Google AI and Google Cloud, Flipbizz is modernizing recruitment by reducing HR workloads and improving the identification of high-fit candidates, while accelerating development times by 3x and reducing infrastructure costs.
With Google AI and Google Cloud, Flipbizz is modernizing recruitment by reducing HR workloads and improving the identification of high-fit candidates, while accelerating development times by 3x and reducing infrastructure costs.
The new way to identify the right candidates for hire
Hiring is one of the toughest challenges businesses face. Resumes can mislead, interviews often reward performance over substance, and even experienced candidates may not be the right fit. The risks are higher for leadership roles, where a poor match can weaken culture and cost the company dearly. Team fit is another hidden challenge — skilled hires who clash with colleagues can drag down morale and productivity.
Flipbizz tackles these issues with Community Engagement Recommendation Engine (CERE), its proprietary AI engine, which delivers a compatibility analysis in under two minutes. By revealing a candidate’s character, behavior, and workplace tendencies, the platform helps employers hire not just for the role, but also for team and culture fit. This means stronger alignment, higher engagement, and better retention.
Google Cloud’s support is very responsive and startup-oriented, the infrastructure orchestration is seamless, and the AI stack allows us to deploy new models, features, and services with minimal operational overhead.
Ho Kim Hong
Founder and Chief Executive Officer, Flipbizz
To power this, Flipbizz needed an accurate, flexible AI model and cloud services to automate and orchestrate every step of its AI lifecycle. With this foundation, the company is transforming recruitment — helping HR professionals hire smarter and keep talent longer.
Why Google Cloud?
At Flipbizz, delivering fast, accurate compatibility recommendations means relying on a cloud platform that’s robust, scalable, and adaptive. After evaluating its options, the company selected Google Cloud for its maturity, flexibility, and accuracy — and built CERE on top of Gemma.
With Google Cloud, we can focus on delivering smarter, better-matched professional and team outcomes at scale.
Ho Kim Hong
Founder and Chief Executive Officer, Flipbizz
Vertex AI forms the foundation of Flipbizz’s entire machine learning lifecycle, from automated hyperparameter tuning and experiment tracking to one-click deployment. Frequent retraining of CERE is managed through Vertex AI Pipelines, ensuring accuracy with minimal effort. A/B testing and continuous monitoring let the team launch and refine features up to three times faster than before. Google Kubernetes Engine (GKE) powers orchestration and scaling for large-scale training and real-time inference, while Cloud Run delivers near-instant rollouts and updates for candidates- and HR-facing endpoints.
Gemini models bring advanced text understanding, reasoning, and synthesis into the mix, strengthening candidate-job matching and delivering contextual insights in real time. Together with a dynamic workload scheduler that automates retraining, this stack ensures CERE always stays up to date and ready for production.
The impact has been clear: up to four times increase in throughput, new features rolled out in as little as two months, and seamless scaling that supports both experimentation and everyday operations. With Google Cloud well established, and plans to use MLE-STAR, a machine learning engineering agent, Flipbizz has the speed, accuracy, and reliability it needs to turn CERE into a go-to regional platform for compatibility analytics.
Flipbizz is an AI-powered compatibility platform that helps people and organizations connect, hire, and grow smarter. Its proprietary engine delivers instant personality and fit insights for recruitment, HR, coaching, and networking – helping job seekers find roles where they thrive and employers hire the right people faster.
Industries: Professional Services, HR Tech
Location: Malaysia
Products: Gemma, Vertex AI, Google Kubernetes Engine, MLE-STAR
