Show what makes your store special
Use your free Business Profile to be found for what you sell and to connect with customers searching for your products on Google. You can also show if you offer pickup or delivery, post special offers, list your products, and more.
Show your in-store products
Showcase your in-store products on Google Search and Maps directly from your Business Profile, making it easier for customers to find the products they need and come to your store to buy.
Offer more ways to shop
Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.
Connect with customers
Give people who find you online a warm welcome with posts about discounts, new products, upcoming events, and more—making shoppers excited to choose you. Plus, you can respond to reviews and share answers to common questions.
What success looks like
Show the best of your business
Reach more customers in three simple steps, with your free Business Profile.
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Claim
Create a Business Profile, or manage an existing profile on Search and Maps -
Personalise
Add hours, photos, and other details and get discovered by customers near you -
Manage
Share updates, respond to reviews, and connect with customers on Google
Your questions, answered
To add your products to your Business Profile, connect your Point of Sale system to the Local Inventory app or product reader. Learn how to showcase in-store products Showcase in-store products help page.
If you make deliveries or in-person visits to customers, you can create a Business Profile on Google Search and Maps. This includes service-area businesses that visit or deliver to customers directly, like plumbers or cleaning services. If you sell products online, you can add your products to Google Search, Maps, YouTube, the Shopping tab and Images through Merchant Center. Learn more about Merchant Center.
Use attributes to let customers know which services you offer, like “Dine-in” or “Curbside pickup.” Learn how to add or edit your business attributes by visiting the Business Profile attributes help page.