Sign in with Google Customise your YouTube media strategy
Get help with video planning, create media strategy, discover new audiences, lineups, and reach the right customers on YouTube and across the web.
Learn how Reach Planner works
Understand your audience and find ways to reach them
Define your ideal customers and learn the most effective ways to reach your audience on YouTube.
Find the right mix of ads
Once you’ve selected your audience, Reach Planner recommends the right combination of video ads for your objectives and budget.
View key metrics
In just a few clicks you’ll see key metrics like reach, frequency, views, or conversions for your defined audience. You can also make on-the-fly adjustments to see how your reach would change.
Explore cross-media impact
Partnerships with trusted, third-party data providers in selected countries allow for cross-media, TV+YouTube scenario planning. Estimate the reach impact for different budget allocations.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Start planning your campaigns today
Follow these steps to access Reach Planner and begin forecasting your media plans.
Go to Reach Planner
In your Google Ads account, Reach Planner is available under the “Tools & Settings” menu within the Planning tab.
Create a new media plan
Review your media plan
Learn more about how to use Reach Planner
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn morePerformance Planner
Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget. -
Learn moreGoogle Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real-time, and take quick action to improve performance. -
Learn moreInsights Page
Grow your business with insights and trends that are tailored to your business.
Frequently asked questions
Google Ads Reach Planner is a free planning tool that helps you plan for reach, views, and conversions on video campaigns across YouTube and partner sites and apps. Reach Planner can help you:
- Plan for performance and spend
- Compare the effectiveness of different campaign types
- Get reach, demographic, and device insights for your media plan
- Forecast performance metrics
You can use Reach Planner for your YouTube video campaigns and across video partners sites and apps.
Learn more about Reach Planner and how it works by visiting the About Reach Planner page.
Learn more about Reach Planner and how it works by visiting the About Reach Planner page.
You can access Reach Planner by clicking the “Tools” icon in your Google Ads account and selecting “Planning” from the dropdown menu. Then click “Reach Planner” and use the plus sign to create a new media plan. You’ll be able to enter your media plan settings and budget and even customise the metrics you want to review.
Learn more about how to use Reach Planner by visiting the Create a YouTube Media Plan with Reach Planner page.
Learn more about how to use Reach Planner by visiting the Create a YouTube Media Plan with Reach Planner page.