Sign in with Google Manage large accounts more efficiently
The Google Ads API tool helps you and your developers create applications that can automatically download reports and make changes to your accounts at scale.
Automatically make improvements to your Google Ads accounts at scale
Build applications to automate your account management, build custom reporting and change ad copy in real time based on your business data.
Merge Google Ads data with other systems
Automatically manage campaigns based on inventory, or build a customised interface on your platform that your customers can use to create and manage their own Google ads.
Create additional tools and applications to help you manage accounts
Work together with your engineering team to build applications that interact directly with the Google Ads server.
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance
Get started with the Google Ads API
We know that using a new tool can be complicated. Click on the text below to learn how you can get started.
Visit the developer centre
Here you’ll find more information on how to get started.
Apply for a developer token
Visit our support forum for help
Learn more about Google Ads API
Check out this collection of resources to find thought leadership, tips and best practices to help you succeed with Google Ads.
Tools and campaigns that can help you meet your goals
Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.
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Learn moreInsights page
Grow your business with insights and trends that are tailored to your business. -
Learn moreRecommendations page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs. -
Learn moreGoogle Ads Mobile App
Stay connected to your campaigns on the go, monitor your campaigns in real time and take quick action to improve performance.
Frequently asked questions
The Google Ads API is an advanced feature that:
- Lets developers create applications that interact directly with their Google Ads account
- Helps advertisers manage large Google Ads accounts and campaigns through applications they create
You can use the Google Ads API to build applications that meet your specific needs, such as:
- Generating keywords, landing pages, ad text, and custom reports
- Integrating Google Ads data with your inventory system
- Developing tools to manage your accounts.
For advertisers with large accounts, the Google Ads API has many benefits. For example, with API, you can:
- Change ad copy in real-time based on your business data
- Automate account management
- Build custom reporting
- Make improvements to your Google Ads accounts at scale
- Merge Google Ads data with other business systems
- Build applications that interact directly with the Google Ads server to help meet your business needs
Yes, the Google Ads API is designed for developers with experience programming in languages such as Java, PHP, Python, Ruby, and Perl.
Learn more about how to get started using the API by visiting the Google Ads Application Programming Interface (API) page.
Learn more about how to get started using the API by visiting the Google Ads Application Programming Interface (API) page.