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What are the YouTube Works Awards?
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective advertising creative on YouTube in the past year.
Winners join an esteemed shortlist of trophy bearers that help shape the future of creative effectiveness on YouTube. Plus, they have the opportunity to stand shoulder-to-shoulder with some of the industry’s best within published thought leadership and advertising industry moments.
In partnership with
-
Kantar
-
Contest begins
February 17, 2025 -
Submissions end
March 16, 2025 -
Winners announced
June 3, 2025
2025
Award categories
This could include using Google AI-powered solutions to launch campaigns in any of the below areas:
1. Overall Campaign Insights or Ideation
2. Media Strategy for Reach / Views / Traffic / Sales
3. Creative Assets & Message Development
Our 2025 judges
Brian Chan
Senior Digital
Marketing Manager,
Friesland Campina
(Hong Kong) Limited
Caterina Camerata
Strategy Lead, Publicis
Media Hong Kong
Cecilia Lai
Deputy Senior
Marketing Manager,
Promise
Cherry Tsui
Assistant General Manager,
Head of Marketing Division,
Personal Banking and
Wealth Management,
Bank of China (HK)
Gabriel Kung
Chief Commercial Officer,
Bowtie Life Insurance
Jacqueline Tsang
Executive Manager,
Digital Marketing Channels,
Content and Intelligence,
The Jockey Club Cps
Jason Wong
General Manager,
Investment Products,
Omnicom Group HK
Joey Wong
Head of Performance
Marketing and MarTech,
Standard Chartered
Kenny Sham
General Manager,
Hong Kong, Macau
& Thailand, Klook
Raymond Ng
Senior Regional Digital
Marketing Manager,
North Asia, Cartier
Renee Chan
Customer Experience and
Marketing Director, Pizza Hut
and PHD Hong Kong and
Macau, Pizza Hut and PHD
Roman Khan
Co-Founder & President,
Peak 21
Samson Fong
Head of Marketing,
Beame
Silas Ho
Senior Vice President,
Domestic Business and
Essence Mediacom, Hong
Kong, EssenceMediacom
Tania Lau
Vice President, Head of
Brand & Communications,
Consumer Business Group,
HKT Limited
Wai Chung Au
Managing Director,
Media, Dentsu
Hong Kong
Angela Wong
Chief Marketing and
Customer Officer,
AXA Hong Kong
& Macau, AXA
Darren Chan
Managing Director,
Food, HK & Macau
(Wellcome),
DFI Retail Group
Edward Bell
General Manager, Brand,
Insights and Marketing
Communications,
Cathay Pacific Group
Frankie Li
Vice President,
Global Marketing,
Lee Kum Kee
Tak Lee
General Manager
of Marketing,
Swire Properties
Tin Kin Chan
Senior Director, Head
of Brand Function and
Commercial Operation,
P&G HKTW,
Procter & Gamble
Yvonne Leung
Director of Customer
Transformation & Growth,
BUPA
Best practices
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
Check out the winners below and discover their success stories!
McDonald’s Hong Kong – 50th Anniversary Celebration
- Grand Prix
- Best Content Takeover
To celebrate its 50th anniversary in a competitive market, McDonald’s aimed to deepen brand affection, drive store traffic and app engagement, and ultimately boost sales by connecting with Hong Kongers through shared nostalgia.
The campaign skillfully blended online and offline activities, using YouTube as a storytelling engine to promote a city-wide treasure hunt centered around nostalgic characters and iconic benches, thereby turning viewers into active participants.
The campaign successfully surpassed all targets, reaching over 9.8 million people and leading to a 2.7% sales growth above goal, a 21.4% beat on app engagement, and 120,000 new app registrations.
MTR - Journey Together
- Best Digital Transformation
The campaign leveraged a “One Story, Two Voices” creative strategy on YouTube, blending nostalgic elements like a classic song remake and retro movie scenes with modern collaborations featuring popular YouTubers and dynamic celebrities.
The digitally-focused campaign successfully generated over 10 million views, significantly lifted brand perception by being seen as warm and progressive, and achieved a 94% positive corporate image.
“HSBC Up” Activation Campaign
- Best Brand Channel
The campaign executed a strategy of creating varied content including inspirational employee stories and collaborations with popular YouTube creators, while utilizing a full suite of YouTube tools like Shorts, targeted ads, and a new one-click subscription feature to drive traffic and loyalty.
The campaign successfully gained over 15.5k new subscribers (a 40% increase), garnered 4.6 million views, and significantly boosted brand interest with a 175% increase in related Youtube Channel.
Standard Chartered In Times of Need Campaign
- Best In Action
The campaign centered on a collaboration with popular YouTube creators “Trial & Error” to create authentic, relatable content, which was then amplified using a multi-format video strategy and precision-targeted ad tools like Demand Gen to guide consumers from awareness to conversion.
The campaign drove exceptional business growth, evidenced by a 500% surge in application open rates, a 126% increase in new customers, a 52% rise in sales volume, and a brand lift that far surpassed industry benchmarks.
McDonald’s Hong Kong – Such a Goooood Morning
- Best Collaboration: Brand & Creator
The campaign centered on a year-long collaboration with the YouTube creator channel “SUCH HK,” featuring a mix of celebrity and local buskers in both long-form videos and Shorts to connect with Gen Z and culminating in a live music festival.
The initiative successfully drove a 13.7% growth in the breakfast segment, achieved over 6 million views, and significantly improved brand metrics, including a 3.8-point lift in being perceived as “Great for Breakfast.”
McDonald’s Fries, Bryan’s Pride
- The Changemaker
The campaign centered on a 15-minute YouTube documentary created with trusted creator Mill MILK, telling the authentic story of Bryan, an employee with special educational needs, and was launched as a live event using YouTube Premieres.
The campaign became a viral sensation, achieving double its view target with over 610k organic views, quadrupling its engagement goal with 100% positive sentiment, and successfully driving viewers to visit and support Bryan in-store.
View past winners and more
What are the YouTube Works Awards?
The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Netherlands in the past year.
-
Contest begins
February 10, 2025 -
Submissions end
March 21, 2025 -
Winners announced
June 12, 2025
2025
Award categories
The 2025 Local Jury
Henriette Van Swinderen
YouTube Works Awards
Jury Chair & Managing Director
BvA
Raoul de Graaf
Creator
Bankzitters
Mascha Feoktistova
Creator
Beautygloss
Denise Kenter
Brand Marketeer
Randstad Groep Nederland
Daniel Franco
Head of Retail Media
& Advertising
HEMA
Paul van Kuilenburg
Strategy Director
Alfred
Sebastiaan Spinhoven
Creative Content Director
StudioM
Appie Ayoubi
Talentmanager
& Creative Director
Ayo Agency
Senna Kost
Co-Founder and
Head of creative
aidem agency
Su May Tan
Country manager
Vayner
Edwin Hof
Global Digital Marketing
& CRM Rituals
Alexandra den Hartog
Head of Growth
Swapfiets
How to enter
Best practices
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
What are the YouTube Works Awards?
The Nordic YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the Nordic countries past year. Originally started in the UK, the YouTube Works Awards are celebrated in 15+ markets.
Questions? Contact [email protected].
-
Contest begins
February 3, 2025 -
Submissions end
March 7, 2025 -
Winners announced
14 May 2025
2025
Award categories
Our 2025 judges
Caio Franchi
Head of Creative Works
Northern Europe
Google
Emma Zanderholm
Head of Digital
Publicis
Stefan Bjurholm
Head of Media
Telia
Frida Siversen Ljung
Copywriter & Partner
NordDDB
Eka Ruola
Chief Creative Officer
Nitro
Ilari Ahtola
Head of Digital
Dagmar
Ruusa Koskelainen
Head of Marketing
& Digital Sales
Finnair
Søren Christensen
Partner & Strategy Director
Robert/Boisen & Like-minded
Cecilia Jonasson
Exec. Director Dentsu DK
Dentsu
Katrine Marie Klitgaard
Head of Creative
Salling Group
Martin Saabye Maaløe
Senior Director & Group
Lead, Creative Performance
s360
Minna Philipson
CMO
Gelato
Stine Jarl Andersen
Advisor and team lead
- TRY Opt TRY
Jayany Jørgensen Bråthen
Head of Video
OMD
How to enter
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at [email protected]
Best practices
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
What are the YouTube Works Awards?
The Global YouTube Works Awards, in partnership with Kantar is finally coming to South Africa, to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.
-
Contest begins
12 Mar 2025 -
Submissions end
17 June 2025 -
Winners announced
10 Sept 2025
2025
Award categories
Our 2025 judges
How to enter
The YouTube Works Awards are easy and free to enter. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Questions? Contact us at [email protected]
Best practices
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more
What are the YouTube Works Awards?
The YouTube Works Awards, in partnership with Kantar, is back to honor the brightest minds behind groundbreaking and effective YouTube campaigns of the past period.
This year’s Awards comes packed with three new Agency of the Year Award categories, new all-star jurors, and more chances to be recognized locally and across Southeast Asia.
In partnership with
-
Kantar
-
Contest begins
March 17, 2025 -
Submissions end
April 30, 2025 -
Winners announced
October 2025
2025
Award categories
The winner of this category is the media agency that earned the highest overall score from entries at all qualifying levels: local finalists, local runners-ups, local winners, and SEA winners.
The winner of this category is the creative agency that earned the highest overall score from entries at all qualifying levels: local finalists, local runners-ups, local winners, and SEA winners.
The winner of this category is the specialty agency that earned the highest overall score from entries at all qualifying levels: local finalists, local runners-ups, local winners, and SEA winners. Specialty Agency covers the following type of agencies, but not limited to, Creator Agency, Influencer Agency, Social Media Management Agency, Social-Commerce/Live-streaming agency, and/or Multi-Channel Network (MCNs).
The 2025 Southeast Asia Winners
Fight For Thais’ Gut | Thailand
Agency: Prakit Holdings, Ogilvy Group Thailand, Suneta House, Positive4, Sound Space Studio
Winner of Category: SEA Grand Prix, Multiformat Storytelling
This Dutchie campaign brought “Fight For Thais’ Gut” to life with a seamless, multi-format story. It centered on a captivating, long-form soap opera for deep emotional connection, then extended into five targeted bumper ads, each debunking a gut health myth and highlighting a specific product e.g., Acne for teens, Bowel movement for kids etc.
YouTube’s execution involved launching with the 5-minute thematic video to maximize views and measure effectiveness via Brand Lift Studies. As the campaign progressed, cutdown versions and bumper ads were introduced, rotated across time slots to avoid fatigue and target specific audience segments.
Lifebuoy: #KetempelanDingin | Indonesia
Agency: Mindshare (WPP Media), Mullenlowe Lintas Indonesia
Winner of Category: The Big Bang
The YouTube strategy tapped into the power of creator partnerships and diverse video formats to connect with Gen Z, modernize the brand, and spark engagement. For its “big bang” moment, it combined YouTube’s advanced tools with authentic influencer content, using a multi-format approach to maximize reach and views.
This fully integrated execution not only captured the attention of the target audience but also delivered a true cultural moment. By weaving in local folklore, ghost stories, and other culturally resonant elements, the campaign struck a chord that entertained, engaged, and left a lasting imprint.
Beat The Streamers World | Indonesia
Agency: BigEvo, Dentsu Creative
Winner of Category: Brands & Creators
The Honda BeAT x Kobo Kanaeru campaign tapped deep into digital culture to spark a genuine connection with Gen Z. Launching on YouTube, it raced to 10 million views and ignited global buzz, drawing creators from across Asia and beyond. In a first for Indonesia, they introduced BeAT Aeru, a virtual motor club that seamlessly blended entertainment with the thrill of riding. The campaign’s boldest play came when they hijacked gamer livestreams with playful donation messages from Kobo, cleverly showcasing the bike’s anti-theft feature. These moments turned into viral, meme-worthy content that fueled organic traction and propelled their reach far beyond expectation
GSafeTayo: Entertainingly Serious | Philippines
Agency: Universal McCann, VML
Winner of Category: Masters of Media
GCash’s campaign used “Tita Marnie” to show how clicking fake links leads to real losses—each spoofed “pindot” stole something from her home. This powerful visual was backed by a three-part YouTube exposé explaining how scammers hijack telco signals and how users can protect themselves.
The campaign launched with a 40-sec hero video, followed by a three-part ad series, 6-sec bumpers, and 15-sec non-skippables. Using YouTube’s AI tools for smart sequencing, retargeting, and frontloaded delivery, GCash maximized reach, engagement, and message retention.
Songkran Thai Splash | Thailand
Agency: I-DAC, VML GROUP THAILAND, GOODSTUPH Thailand
Winner of Category: Best of Festive
Netflix used a concept called “Netflix-Thai-Chum,” which is based on Thai guardian spirits. The long form video’s idea was to promise a fun Songkran with lots of great Thai movies and shows to watch at home. They used the word “Nam” (water) to promote local content and culture as water splashing at home, which made more people interested in Thai titles. They also added data of affordable price campaign to build awareness among new consumers.
For YouTube, Netflix leveraged Video Reach Campaigns (VRC) for sustaining awareness and utilizing a YouTube Masthead during peak Songkran days to ensure maximum visibility.
The 2025 Local Winners
These exceptional campaigns rose above the competition, captivating our local judges with their creativity, effectiveness and impact.
Congratulations to all local winners!
Explore the complete list of local winners below.
The 2025 Agency of the Year Winners
Mindshare (WPP Media) Indonesia
Media Agency of the Year
Ogilvy Group Thailand
Creative Agency of the Year
Little Red Ants Vietnam
Specialty Agency of the year
Mindshare (WPP Media) Indonesia
Media Agency of the Year
Mullenlowe Lintas Indonesia
Creative Agency of the Year
Dentsu Indonesia
Specialty Agency of the year
PHD Media Malaysia
Media Agency of the Year
MBCS Malaysia
Creative Agency of the Year
Graph Studio Malaysia
Specialty Agency of the year
Openmind (WPP Media) Philippines
Media Agency of the Year
GIGIL Philippines
Creative Agency of the Year
Nerve Philippines
Specialty Agency of the year
M&C Saatchi Performance Singapore
Media Agency of the Year
I-DAC Thailand
Media Agency of the Year
Ogilvy Group Thailand
Creative Agency of the Year
PinPung Thailand
Specialty Agency of the year
Mindshare (WPP Media) Vietnam
Media Agency of the Year
Ogilvy Vietnam
Creative Agency of the Year
Little Red Ants Vietnam
Specialty Agency of the year
The 2025 Local Finalists
These brilliant entries impressed our local panels with their innovative campaigns and outstanding results.
Good luck to all finalists! Winners will be announced in September and October.
Click below to preview the complete list of local finalists:
The 2025 Jury Panels
Siew Ting Foo
SEA Grand Jury Head,
Lead of The Big Bang
Transformational Growth
Leader/ Former CMO/ Best
selling author
Lex Bradshaw-Zanger
Lead of Multiformat Storytelling
Chief Marketing & Digital Officer,
South Asia Pacific, Middle
East & North Africa Region,
L’Oréal
Ali Malik
Lead of Masters of Media
Senior Director,
Procter & Gamble
Samuel Vanel
Lead of Brands & Creators
GOAT VP Product &
Services APAC,
WPP Group
Georgina Koh
Lead of Best of Festive
Director of Marketing
Activation, Marketing Group
Singapore Tourism Board
Intan Andini
Indonesia Jury Head
Media and Digital Lead,
Danone Waters Indonesia
(AQUA)
Stanley Clement
Malaysia Jury Head
Chief Executive Officer,
Mediabrand Content Studios
(MBCS)
Liam Capati
Philippines Jury Head
Chief Media Officer,
Publicis Media
Chloe Neo
Singapore Jury Head
Chief Executive Officer,
Omnicom Media Group
Singapore
Supphasit Chokmongkolsatian
Thailand Jury Head
Chief Strategy Officer,
Ogilvy
Huong Ta
Vietnam Jury Head
Personal Care - Digital
Marketing, Media Lead and
Country Media Head,
Unilever
Arindam Bhattacharyya
Chief Strategy Officer,
dentsu
Bagus Erlangga
Corporate Marketing Director,
Samsung Electronics
Bahari CK
Vice President,
Creative Director,
GOJEK
Eka Sugiarto
Head of Media,
Unilever
Essy Cinta
Senior Vice President,
National Brand IM3
Indosat Ooredoo Hutchison
Fibriyani Elastria
Chief Marketing
Officer, Halodoc
Intan Andini
Media and Digital Lead,
Danone Waters
Indonesia (AQUA)
Leonard Wiguna
Chief Creative Officer,
Future Creative Network
Indonesia (Flock)
Memoria Dwi Prasita
Global Brand Director,
Paragon Corp
Norisa Saifuddin
Senior Vice President -
Marketing Communications,
BCA
Rajat Basra
Chief Executive Officer,
Omnicom Media
Group (OMG)
Reddia Virginia
Head of Mass Media,
Blibli
Rina Marie Simon
Principal Partner,
GOAT GroupM
Sachidananda Panda
Principal Partner Client Leadership Unilever,
Mindshare
Yolanda Sastra
Marketing Director,
Wings Indonesia
Andrew Pinto
Vice President, Brand
and Marketing, Unifi,
Telekom
Azman Mohammad
Senior Brand
Director,
McDonald’s
Chin Chuan Lee
Country Manager,
Anymind Group
Emir Shafri
Chief Creative Officer,
Publicis Group
Fred Chong
Group Chief
Executive Officer,
WebTVAsia
Jessica Lim
Group Media
Manager,
Nestlé
Kristine Ong
Chief Executive
Officer,
Publicis Media
Lubna Lanjekar
Group Business
Director,
Publicis Media
Marisha Lakhiani
Chief Growth
Officer,
Mindvalley
May Ling Chan
Head of Brand &
Marketing Services,
CelcomDigi Bhd.
Mayank Bhatnagar
Managing Director,
OMD
Stanley Clement
Chief Executive Officer,
Mediabrand Content
Studios (MBCS)
Toni Darusman
Group Chief Brand
& Marketing Officer,
CIMB Bank
Ada Lazaro
Chief Marketing
Officer,
McDonald’s
Bea Atienza
Marketing Director
for Impactful Brand
Experience,
Colgate-Palmolive
Carlo Licuanan
Vice President Marketing,
Universal Robina
Corporation
Emmanuel Ordinanza
Vice President
and Head of
Integrated Media,
Nestlé
Huishu Jin
Global Vice President
– Consumer Marketing,
Jollibee Food Corporation
Jolly Estaris
Head of iWant,
ABS-CBN Corporation
Kay Veloso Palisoc
Integrated Media and
Commerce Lead,
Unilever
Kim Martin Viray
Assistant Vice President,
Head of Marketing
Communications,
GCash
Kristine Go
Senior Vice President and
Head of Prepaid, Postpaid
& Fixed Wireless,
Smart Telecommunications
Laurent Goirand
Head of GroupM Nexus,
GroupM Nexus
Liam Capati
Chief Media Officer,
Publicis Media
Mary Buenaventura
President and Chief
Executive Officer,
Omnicom Media Group
Peach Natividad
Chief Strategy Officer,
BBDO Guerrero
Reena Franciso
Client President,
EssenceMediacom
Roche Vandenberghe
Chief Marketing
Officer,
Globe Telecom
Chloe Neo
Chief Executive
Officer,
Omnicom Media
Group
Joban Singh
Senior Director,
Consumer Marketing
Asia Pacific, Invisalign,
Align Technology
Jūn Shea
Vice President,
Consumer Marketing,
Starhub
Lynn Chong
Head of Marketing,
Samsung Electronics,
Singapore
Samsung
Prakash Kamdar
Chief Executive Officer, Clients
& Solutions, Southeast Asia,
Chief Executive Officer,
Singapore,
dentsu
Primus Nair
Head of Creative,
The LEGO Agency,
Asia Pacific
Chanchai Pongsanan
Managing Director & Head of
Performance Marketing,
dentsu
Nidarat Urailertprasert
Data, Media and Commerce
Lead,
Unilever
Park Wannasiri
Chief Creative Officer,
VML
Pathamawan Sathaporn
Chief Executive Officer,
GroupM
Piyanant Nimakorn
Head of Digital,
OMD
Piyanuch Meemook
Chief Executive Officer,
Publicis Media
Rajsak Asawasupachai
Transformation Director,
IPG Mediabrands | Kinesso
Rassarin Arunittiwit
Editor,
Brand Buffet
Sripapha Chingprasertsuk
Business Executive Officer,
Nestlé
Supphasit Chokmongkolsatian
Chief Strategy Officer,
Ogilvy
Warin Tinprapa
Chief Growth Officer,
Media Intelligence Group
Wilailuk Potrakoon
Chief Marketing Officer,
THE STANDARD
Yada Sarttarasathit
Chief Digital & Marketing
Officer,
L’Oréal
Andrzej Tomasz Bialasiewicz
Chief Marketing Officer,
Tan Hiep Phat Beverage
Group
Huong Ta
Personal Care - Digital
Marketing, Media Lead and
Country Media Head,
Unilever
Huong Vu
Head of Digital Marketing and
Retail Business Marketing,
Techcombank
James Fearn
Chief Client & Growth Officer,
GroupM
Luu Ly Nguyen
Head of Marketing
Communications,
Viettel Telecom
Quyen Le
Chief Growth Officer,
metub
Siddarth Malhotra
Chief Executive Officer,
dentsu Creative
Stefan Reicherstorfer
Chief Marketing Officer,
Uniben
Tam Truong
Media Director,
P&G
Thanh Anh Nguyen
Head of Country Marketing,
Grab
Thu Trang Vu
Global Chief Marketing
Officer,
XanhSM
Tin Le
Marketing Director,
Coca-Cola
Tram Anh Le
Head Of Integrated Marketing
Communication,
Vinamilk
Tu Le
Chief Marketing &
Sustainability Officer,
La Vie LLC – Nestlé Water
How to enter
The YouTube Works Awards are easy to enter. Even better, it’s free. So if you’re part of a marketing, media, creative, or agency team, show us your best-in-class digital work for your chance to be seen around the world.
Need more help?
To ensure a smooth journey, we’re happy to guide you through the process. Check out our FAQs or book a session at YouTube Works Awards SEA Office Hours with Kantar. In the office hours, you can find further tips on how to craft a winning submission, learn more about the program, and get your questions answered. Book a session with Kantar or reach us anytime at [email protected].
Best practices
Our judges are looking for campaigns that have creatively, strategically, and effectively leveraged YouTube to achieve a clear business impact. Make sure you set the scene and be clear about your KPIs. The metrics you provide will help our judges understand your work and the challenges of your category and marketplace.
Helpful hints:
- Consider co-writing your submission; media and creative collaborations help to tell the full story
- Tell a story with a beginning (objectives), middle (approach), and end (impact)
- Stick to simple and concise
- Include critical context around your creative
- Remember we need all relevant media referenced in your submission
- Note any factors external to YouTube that could have impacted results
- Share as many metrics as you can and include objectives, KPIs, and benchmarks
View past winners and more